DARTZ FORCE. Vol. I

---

Our Brand Identity is shaken, but not stirred. Iconic images of two world legends, two Victors - and two RBVZ employees - Igor Sikorsky, Head of the Aeronautical Department, and André Nágel, RBVZ Press Attaché and Chief of the Racing Tests Department. Both began their journey to fame and victories at RBVZ, and both helped make RBVZ famous: Igor Sikorsky in the skies, André Nágel on the land. Their stories and histories deserved books and movies - and they got exactly what they deserved. We are about DARTZ Brand Identity, inspired not only by their Spirit but also literally drawn from their iconic images, with a subtle fleur of Riga’s Art Deco. 

We cannot confirm what exactly inspired them to create the mascot - the newly opened Aeronautical Department of RBVZ in 1911, or Nágel’s participation in the Rally - but we can show the image and tell the story. Nágel received the present, loved the mascot, but… he represented not only the factory, but the entire Russian Empire, and the Imperial Eagle - just like the Russian flag - was a must-have on this car.

So we can consider 1911/1912 as the birthday of the Spirit of Victors, in every sense of the word.

The RBVZ car came first in the Monte Carlo Rally of 1912, driving through nearly minus thirty degrees Celsius, with snow over the axle level - and only a fabric roof.
Only the pure military spirit that RBVZ workers gave racers  in Riga, mixed with the clean Alpine snow and the Spirit of Victors, helped our brave drivers survive and reach the finish first.

Later, after replacing the “spirit” with Cognac, sipping it in Monaco, Nágel made a funny drawing, signing it in French: “L’Esprit de Victors.”

 The romance between DARTZ and Hollywood started a decade before The Dictator, but we can count that The Dictator movie put DARTZ on a new level, while also setting a new trend in the car world - golden cars. Sheikhs, rappers, and just boyracers have no idea that it all started with Aladeen. Golden cars became a symbol of opulence, jumping out of their pants and screaming, “I am RICHER!!!” These golden cars are connected with another symbol -The Dictator hood ornament, The Spirit of Aladeen, which reflects the DARTZ soul in its best, literally naked-truth form. 

The story of The Spirit of Aladeen as a mascot is no less intriguing than the Spirit of Victors as a badge and brand identity. When Hollywood commissioned DARTZ to create The Dictator Car — an escort meant to “fuck” Rolls-Royce — DARTZ took it literally.

Alongside the golden car escort, a hood ornament was crafted: a Hollywood Oscar with Aladeen’s Supreme Beard, positioned behind - supporting from back - the famous Rolls-Royce Spirit of Ecstasy. Two versions were made — one with the Supreme Beard for the movie, and one without, for the infamous Aladeen prank at the Oscars.

The producers, anticipating that BMW - the proud owner of the Spirit of Ecstasy - would go to court, had no budget to resolve legal issues. As a result, the mascot had to be redesigned almost beyond recognition.

Exact this figure decorate Curtis James Jackson III, a.k.a. 50 Cent,  Rolls-Royce, he posted that in his instagramm with the words: “I do it different. OK?”

(Because We Need some Rules.)

DARTZ - the most unique, mysterious, oldest, and smallest Karrozzerie on planet Earth.
Driven by the One & Only Authoritar, the Supreme Leader Leo (or simply £€@), DARTZ follows its own rules and vision, engraved forever in the DARTZ BLACK BOOK Ⓓ.
Here lies THE CODE - the uncompromising law of opulence, crafted for those who own time, taste, and power.

Reborn from ashes, legends, and myths, DARTZ soars to heights deemed impossible - our cars are welcome in the world’s elite garages, standing alongside creations of multibillion-dollar car empires.
In nearly four decades of this new era, DARTZ has never changed its owner or its principles - principles which you can partly discover below.
Every line, curve, and detail is a declaration of supremacy, a manifesto in steel and leather.
To touch a DARTZ is to command admiration; to drive one is to rewrite the rules of opulence.
We are not bound by trends, nor defined by convention - we exist solely to elevate the very concept of the car into legend.

 WE DON’T READ THE BOOKS. 

WE - WRITE THEM. Ⓓ 

(Because an SUV Is Just a Fat Minivan.)

Our clients already own all the sport carsthey desire. If one doesn’t exist, they order a Bespoke version built just for them.

They don’t need an Escalade or GLS for Nürburgring.

"Utility?" Yes, our clients visit shopping malls - but they don’t load trunks themselves. That’s why they buy utility cars for their staff.

But they still need a V (Vehicle), and that’s where DARTZ comes in.
We don’t build SUVs - we build BOND’s Ⓓ:

• B     - Bespoke (built for You and Only)
• O     - Opulent Ⓓ (more on that later)
• N     - Noble (as one of the last Karrozzerie that supplied Royal      Families since the 19th century)
• D     - Drive (D for DARTZ, D for Drive - just switch on your      imagination)

So, no SUVs at DARTZ.

We provide BOND’s Ⓓ - DARTZ BOND’s.

And our Supreme Leader Leo already declared this in Forbes in 2013 when launching the DARTZ Prombron' Black Snake. Later, Rolls-Royce Cullinan also decided it wasn’t an SUV.
Was that because of Leo’s words? No one can confirm or deny.
But for us, it’s just another standard set by DARTZ.

(Because Luxury You can buy in SuperMarket.)

  As DARTZ The Supreme Leader told BBC: “Luxury is too common a word. You can buy it in a supermarket". 

That in itself became a statement - one we have nothing to add to. At DARTZ, we deliver Opulence. Royal Opulence. 

Just some words from this interview:

He says it's like "two ladies [who] will hate to come to a party [wearing] the same dress".

Mr Yankelovich says his customers are often driven by a need to own something exclusive. Essentially they want something that other people cannot have, and that has been made especially for them.

In order to serve this market, he says he has to go beyond ordinary luxury.

"Luxury is too common a word… luxury you can buy in a supermarket," he says. "I use the word opulence."

(Because so-called Eco is not what Your really want)

When true Opulence speaks, it does so through NaturReal Ⓓ—the ultimate fusion of nature’s finest materials and DARTZ’s relentless pursuit of perfection. This isn’t just leather. This is the essence of opulence, crafted for those who understand that true wealth is not in excess, but in the subtlety of exceptional quality.

NaturReal Ⓓ is not the hollow promise of "eco" leather, often derived from recycled pampers  or fleeting trends. No, this is the real thing. Sourced from the most exclusive and pristine hides, NaturReal Ⓓ is the epitome of natural, exotic craftsmanship. It is as pure as it is rare, with the kind of character that tells a story only those with the eye for beauty can appreciate.